Hypnosis, like consciousness, begins at a particular point in history in the paraphrands of a few new metaphors. The first of these metaphors followed Sir Isaac Newton’s discovery of the laws of universal gravitation and his use of them to explain the ocean tides under the attraction of the moon. The mysterious attractions and influences and controls between people were then compared to Newtonian gravitational influences. And the comparison resulted in a new (and ridiculous) hypothesis, that there are tides of attraction between all bodies, living and material, that can be called animal gravitation, of which Newton’s gravitation is a special case^1. This is all very explicit in the romantic and turbid writings of a wanton admirer of Newton‘s called Anton Mesmer, who began it all. And then came another metaphor, or rather two. Gravitational attraction is similar to magnetic attraction. Therefore, since (in Mesmer‘s rhetorical thought) two things similar to a third thing are similar to each other, animal gravitation is like magnetic attraction, and so changes its name to animal magnetism. Now at last the theory was testable in a scientific way. To demonstrate the existence of these vibrant magnetic tides in and through living things similar to celestial gravitation, Mesmer applied magnets to various hysterical patients, even prefeeding the patients with medicines containing iron so that the magnetism might work better. And it did! The result could not be doubted with the knowledge of his day. Convulsive attacks were produced by the magnets, creating in Mesmer‘s words “an artificial ebb and flow” in the body and correcting with its magnetic attraction “the unequal distribution of the nervous fluids confused movement,” thus producing a “harmony of the nerves.” He had ‘proved’ that there are flows of forces between persons as mighty as those that hold the planets in their orbits. Of course he hadn‘t proved anything about any kind of magnetism whatever. He had discovered what Sir James Braid on the metaphier of sleep later called hypnosis. The cures were effective because he had explained his exotic theory to his patients with vigorous conviction. The violent seizures and peculiar twists of sensations at the application of magnets were all due to a cognitive imperative that these things would happen, which they did, constituting a kind of self-perpetuating escalating ‘proof’ that the magnets were working and could effect a cure.\r\n \r\n¹ A full history of hypnosis is yet to be written. But see F. A. Pattie, “Brief History of Hypnotism,” in J. E. Gordon, ed., Handbook of Clinical and Experimental Hypnosis (New York: Macmillan, 1967).

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